As pet parents, we want the best for our furry friends—but what if their food harms the planet? Enter Wild Earth, a trailblazing brand redefining pet nutrition with 100% plant-based, cruelty-free formulas that prioritize health, sustainability, and drool-worthy flavors. Founded in 2017 by Ryan Bethencourt (a biotechnology expert) and veterinarians, Wild Earth merges cutting-edge science with ethical practices to create food even humans find tempting.
In this review, we’ll unpack their bestselling products, compare them to traditional pet foods, and share real customer stories (including my picky pup’s verdict!).
Why Wild Earth Stands Out
✅ 100% Plant-Based, 100% Complete Nutrition: Meets AAFCO standards without animal derivatives.
✅ Eco-Conscious: Uses sustainable ingredients like yeast protein and algae—30% less carbon footprint than meat-based kibble.
✅ Vet-Developed Supplements: Targeted formulas for immunity, joints, and digestion.
✅ Risk-Free Trial: 30-day refund policy + 25% OFF first subscription order.
Top 6 Products Tested With Real Pet Reactions
1. Performance Formula Dog Food – Veggie Chick’n Kabob

Key Features:
- 28% protein from yeast, oats, and barley—higher than most chicken-based kibble!
- Omega-3s from algae for shiny coats.
- Savory aroma that fooled my dog (and my nose!).
Price: Starts at $59.99 (4.5 lbs).
Customer Review:
“My Golden Retriever, Luna, usually snubs ‘healthy’ food. With Wild Earth? She licks the bowl clean—every. Single. Time.” – Sarah, CA
2. Maintenance Formula – Golden Rotisserie Flavor

For: Dogs needing balanced nutrition without the meat.
Perks:
- 23% protein, 9% fat—ideal for senior or less active dogs.
- Smells like roasted chicken (but zero animals involved!).
Price: $54.99 (4.5 lbs).
Comparison: Unlike brands like Purina Pro Plan, Wild Earth skips fillers like corn and artificial preservatives.
3. Unicorn Pate Cat Food (Yes, Vegan!)

Breakthrough: The first nutritionally complete vegan cat food with taurine from algae.
Texture: Smooth pate even finicky cats approve of.
My Cat’s Take: Mr. Whiskers took 2 days to adjust—now he meows for it at 5 AM.
Price: $29.99 (12-pack).
4. Immunity & Digestion Supplements

Science-Backed Mix: Medicinal mushrooms (reishi, turkey tail) + probiotics.
Results: After 3 weeks, my dog’s allergy-induced itching dropped 70%.
Pro Tip: Hide in peanut butter—dogs go nuts for the flavor!
5. Hip & Joint Supplements

Stars: Glucosamine + turmeric + algae-based Omega-3s.
Verdict: My 10-year-old Lab’s morning stiffness vanished in a month.
6. Superfood Dog Treats with Koji

Crunch Factor: Lentil-based, low-calorie, and great for training.
Flavors: Even my vegan sister tried one (don’t worry, they’re 100% dog-safe!).
Real Customer Wins (And One Complaint)
👍 “Switching to Wild Earth cleared my dog’s chronic ear infections. Vet said it’s the lack of common allergens!” – Jake, TX
👍 “Finally, eco-friendly cat food that doesn’t cost a fortune. Mr. Fluffy’s coat is silkier too!” – Priya, NY
👎 “My pup needed a week to adjust—first two days, he side-eyed his bowl. Patience paid off!” – Diego, FL
Wild Earth vs. Traditional Brands
Feature | Wild Earth | Typical Meat-Based Brand |
---|---|---|
Protein Source | Yeast, algae | Chicken/beef |
Carbon Footprint | 30% lower | High |
Common Allergens | None | Soy, corn, by-products |
Price (4.5 lbs) | 54.99–54.99–59.99 | 45–45–65 |
Verdict: Slightly pricier, but long-term vet bills may drop!

What Pet Parents Ask
Q: Is vegan food safe for cats?
A: Yes! Wild Earth’s Unicorn Pate includes taurine from algae—essential for heart health.
Q: My dog hates veggies. Will he eat this?
A: The “roasted” and “chick’n” flavors are meaty mimics. Try mixing with old food first!
Q: How’s the subscription flexibility?
A: Cancel anytime, adjust delivery frequency, and save 5% on recurring orders.
Limited-Time Deal Alert!
🔥 SAVE 25% on your first subscription + 5% OFF future orders!
Use code EARTHLOVER25 at checkout.
Final Take: Is Wild Earth Worth It?
If you want clean nutrition, a lighter eco-pawprint, and a dog who’s excited for mealtime, Wild Earth delivers. While transitioning picky eaters takes patience (and the price isn’t bargain-bin), the health perks and ethical peace of mind are priceless.
Ready to try? Visit Wild Earth and claim your discount before it’s gone!
P.S. My dog now does zoomies after meals—blame the algae-powered protein! 🐾